GA内置高级细分筛选条件
选择内置的高级细分,点Copy时,会出现细分的筛选条件,整理了下,方便大家平时参考。
- 按设备
- 按转化
- 按流量来源
- 按访客
By Device
Mobile Traffic
设备的筛选条件比较简单,无非是:手机,平板,桌面的排列组合
[Filter Visits Include]
Device Category | Exactly matches | mobile
手机
Tablet Traffic
[Filter Visits Include]
Device Category | Exactly matches | tablet
平板
Mobile and Tablet Traffic
[Filter Visits Include]
Device Category | Exactly matches | mobile
OR
Device Category | Exactly matches | tablet
手机 + 平板
Tablet and Desktop Traffic
[Filter Visits Include]
Device Category | Exactly matches | tablet
OR
Device Category | Exactly matches | desktop
平板 + 桌面
By Convert
转化相关的细分会复杂些,分为:目标转化,电子商务订单转化。
以及可以按:访客,访问级来筛选。
Converters
[Filter Users Include]
Goal Completions | per user | 0
OR
Transactions | per user | 0
访客级,完成目标转化或电子商务订单都算
Non-Converters
[Filter Users Include]
Goal Completions | per user | = 0
AND
Transactions | per user | = 0
访客级,既没有完成目标转化或也无电子商务订单
Made a Purchase
[Filter Users Include]
Transactions | per user | 0
访客级,有电子商务订单行为
Visits with Conversions
[Filter Visits Include]
Goal Completions | per session | 0
完成了目标转化的人的相关访问
Visits with Transactions
[Filter Visits Include]
Transactions | per session | 0
有电子商务订单的人的相关访问
By Traffic
流量来源主要是对付费搜索流量的标记,都是访问级
Direct Traffic
[Filter Visits Include]
Medium | exactly matches | (none)
直接流量
Referral Traffic
[Filter Visits Include]
Medium | exactly matches | referral
引荐流量
Search Traffic
[Filter Visits Include]
Medium | matches regex | ^(cpc|ppc|cpa|cpm|cpv|cpp|organic)$
全部搜索流量(付费 + 自然)
Paid Search Traffic
[Filter Visits Include]
Medium | matches regex | ^(cpc|ppc|cpa|cpm|cpv|cpp)$
付费搜索
Non-paid Search Traffic
[Filter Visits Include]
Medium | exactly matches | organic
非付费搜索(也就是自然搜索)
By Visitor
访客相关的细分主要是区分:跳出,回访,是否有多次访问
Bounced Visits
[Filter Visits Include]
Bounces 0
跳出
Non-bounce Visits
[Filter Visits Include]
Bounces = 0
非跳出
Single Visit Users
[Filter Users Include]
Visits = 1
单次访问的访客
Multi-visit Users
[Filter Users Include]
Visits 1
多次访问的访客
New Users
[Filter Visits Include]
Visitor Type | exactly matches | New Visitor
访问级,新用户
Returning Users
[Filter Visits Include]
Visitor Type | exactly matches | Returning Visitor
访问级,回访用户
Performed Site Search
[Filter Users Include Sequence start Any user interaction]
Search Term | does not match regex | ^$|^(not set)$
有站内搜索行为的访客