GA内置高级细分筛选条件

GA内置高级细分筛选条件

选择内置的高级细分,点Copy时,会出现细分的筛选条件,整理了下,方便大家平时参考。

  • 按设备
  • 按转化
  • 按流量来源
  • 按访客

By Device

Mobile Traffic

设备的筛选条件比较简单,无非是:手机,平板,桌面的排列组合

[Filter Visits Include]

Device Category | Exactly matches | mobile

手机

Tablet Traffic

[Filter Visits Include]

Device Category | Exactly matches | tablet

平板

Mobile and Tablet Traffic

[Filter Visits Include]

Device Category | Exactly matches | mobile

OR

Device Category | Exactly matches | tablet

手机 + 平板

Tablet and Desktop Traffic

[Filter Visits Include]

Device Category | Exactly matches | tablet

OR

Device Category | Exactly matches | desktop

平板 + 桌面

By Convert

转化相关的细分会复杂些,分为:目标转化,电子商务订单转化。
以及可以按:访客,访问级来筛选。

Converters

[Filter Users Include]

Goal Completions | per user | 0

OR

Transactions | per user | 0

访客级,完成目标转化或电子商务订单都算

Non-Converters

[Filter Users Include]

Goal Completions | per user | = 0

AND

Transactions | per user | = 0

访客级,既没有完成目标转化或也无电子商务订单

Made a Purchase

[Filter Users Include]

Transactions | per user | 0

访客级,有电子商务订单行为

Visits with Conversions

[Filter Visits Include]

Goal Completions | per session | 0

完成了目标转化的人的相关访问

Visits with Transactions

[Filter Visits Include]

Transactions | per session | 0

有电子商务订单的人的相关访问

By Traffic

流量来源主要是对付费搜索流量的标记,都是访问级

Direct Traffic

[Filter Visits Include]

Medium | exactly matches | (none)

直接流量

Referral Traffic

[Filter Visits Include]

Medium | exactly matches | referral

引荐流量

Search Traffic

[Filter Visits Include]

Medium | matches regex | ^(cpc|ppc|cpa|cpm|cpv|cpp|organic)$

全部搜索流量(付费 + 自然)

Paid Search Traffic

[Filter Visits Include]

Medium | matches regex | ^(cpc|ppc|cpa|cpm|cpv|cpp)$

付费搜索

Non-paid Search Traffic

[Filter Visits Include]

Medium | exactly matches | organic

非付费搜索(也就是自然搜索)

By Visitor

访客相关的细分主要是区分:跳出,回访,是否有多次访问

Bounced Visits

[Filter Visits Include]

Bounces 0

跳出

Non-bounce Visits

[Filter Visits Include]

Bounces = 0

非跳出

Single Visit Users

[Filter Users Include]

Visits = 1

单次访问的访客

Multi-visit Users

[Filter Users Include]

Visits 1

多次访问的访客

New Users

[Filter Visits Include]

Visitor Type | exactly matches | New Visitor

访问级,新用户

Returning Users

[Filter Visits Include]

Visitor Type | exactly matches | Returning Visitor

访问级,回访用户

Performed Site Search

[Filter Users Include Sequence start Any user interaction]

Search Term | does not match regex | ^$|^(not set)$

有站内搜索行为的访客

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